The digital edition

Correct What Competes

A practical guide to makeup for reactive, uneven and textured skin.
Less product, in more precise places.

46 pages · Nine chapters · Three worksheets · Instant PDF

$34

One time. Yours to keep. Thirty-four dollars, Minnesota sales tax included. Buy it, then book within sixty days and the thirty-four dollars comes off The Product & Routine Edit. Mention the guide when you book.

Most makeup advice fails for one reason: it answers a local problem with a global solution. You have redness across the center of the cheeks, so you put full-coverage foundation on your whole face — including the forehead and jaw that were already even. By two in the afternoon it has moved, and the redness is showing through anyway. Your skin is not difficult. The instruction was wrong.

This guide teaches the method I use in the studio: read the face in three separate passes, then correct only the square inch that is actually competing for attention. Everything else stays sheer, matched and recognizably yours.

Written for the faces the industry keeps getting wrong

• Hooded eyes that swallow every crease.
• Skin that changed, and took the old routine with it.
• Deeper skin tones handed the wrong undertone at every counter.
• Reactive skin that reacts to the fix as much as the problem.
• Men who want to look well rested and nothing more.
• Anyone just starting out.

What is inside

The three registers: tone, correction and architecture, read in that order and never merged. Nine chapters, from stopping the wrong match to building a five-, ten- and fifteen-minute routine. Three worksheets you fill in on bare skin in daylight.

It does not diagnose anything, and it does not claim a product will change your skin. It also does not replace a controlled in-person assessment. Some parts of the code cannot be judged from a phone photograph. The guide says plainly where that limit falls.

Add The Product & Routine Edit from the guide

Looking for hands-on product guidance? Explore The Product & Routine Edit.